AEO, or Answer Engine Optimization, is the practice of building a website so that AI answer engines - ChatGPT, Gemini, Grok, Perplexity, and Claude - cite it when users ask questions. Traditional SEO targets Google's blue-link rankings. AEO targets the answer itself. When a Delray Beach prospect asks an AI "who is the best aesthetic practice in Delray Beach" or "what real estate broker should I call in Delray Beach," the model returns a summary with a handful of cited sources. AEO engineers your site to be one of those sources.
The discipline rewards clarity of answer, trustworthy external signals, and content written around the questions real buyers actually ask. Delray Beach businesses that invest now, while the category still has low competitive density, typically own the citation layer for their vertical before larger regional competitors catch on.